A very intereseting book, disscussing a how to build a brand oriented product based business

Grind: First goal is to make a sale, your actions should directly propell you to this point and nothing else (IE not networking, not)
Grind: Define your customer, pick one specific group
Grind: Outline 3 - 5 products that your core custoemr buys, if you can't choose a new market
Grind: Choose your first products, the gateway product that leads to other purchases, alternatively the one that interests you most, or the one that you thionk can most be improved upon
Grind: Choose a place to document the hourney
Grind: Order prototypes and place your first order, (choose supplier with the best communication all else being equal. Order as much inventory as possible unless crowd funding in which case you can wait)
Grind: Stack the deck, build a small but passionate audience who are actively watching your journey, Line up 10 personal contacts who are ideal custoemr and ask them to join the causes, and engage with your posts / talk about your pdouct on launch day. Give them free product and ask them to take photos. Make relationship with a micro influcnece 10K followers, or any place where 10k people who are core customer accumulate
Grind: Take an order
The Growth: Goal is to get to 25 sales a day, must be active with audience and get high quality reviews, go above and beyond to make yoru customers happy so they voluntarily talk about you, respond to every commnet, share every photo and post pictures of your best reviews on social media
The Growth: Does your audience actually want your product, Ask for real feedback
The Growth: Think small, Get one review today, make one dustomer very happy today, make a connection with samll influencers. Momentum
The Growth: Cultivate a core group of buyers VIP list
The Growth: Utilize pay-per-click advertising and video ads
The Gold: Only launch products that are multipliers, additional colors aren't products, remember customer is on a journey and your job is to make it easier for them to overcome the challenges that they will face
The Gold: Advertise via influencers and audiences, only advertise to audiences that are direct representations of idael cusomter
The Gold: Make relationships not transactions, go deeper, send thank your cards and gifts and make them look cool on your social media channels
The Gold: Pay yourself, 100,000 oer month reveneu, can start taking a salary. Re-invest profits but be able to live
The Gold: Take strategic risks. Experiment with new products that advertising,
The Gold: The idea of a lifetime comes every 6 months, with the process in hand you will be ready when it arrives
After: after all of this you need to make infrastrucutre to make sure it can run without you before you sell it or hand it off
After: Avoid, optimizng for vanity metrics, forgetting the people, making decisions based on algorithms
After: You hold all the negotiation cards not the other way around when selling yoru business, usually will stay on with some stake in the company as an advisor
After: Life is about relationships and their depth but money is fuel for a better life
After: Plan through your goal, not to it, otherwise burnout
2 Types of people, visionarys who are energetic and emotional and come up with new ideas and builders who are calm stable and organized
Small brands can be agile and fix things quickly and respond to feedback well unlike big brands and this is a massive advantage
Its gonna mean 12 hours days, lots of red in bank accounts and working alone
Make sure you're enjoying the ride you're on or you'll burn out
Become a price setter not a price follower
Amazon is a research gold mine, pay attention to reviews, what do people dislike about a product
Check out kick starter and look at projects that raised a million dollars
What pain poinsts have I already solved in my life and how
People buy products that say something about themselves as a result banded or stylysed things with similar function can work, rifle coffee, stylish blue light blocking glasses
To whom are you going to sell, what do they already buy, what does your group think of similar products on the market, where does your person hangout, do you know how you will get predictable sales, what will products 2,3,4 be
$2 discount to subscribe to email newsletter
Ask your users the important questions -> which x do they prefer, what makes the difference between a good and bad x, whats wrong with your current x, what do you think of this one? and this one? Where x is your produc ttype
Can search for wholesalers, manufacturing companeis, contract manufacturers
Product doesn't have to be new just has to be different even if its just in one small way
Yoga matts for slightly older people with knee problems, different in thickness and cushion material
Split testing requires nothingmore than asking people which one of 2 things they like better
The most important thing sis to get feedback on why the survey respondents have a preference
All this is before product hits market
Find out what your customer wants, find out waht solving their problemm is worth to them, then charge them a little bit less than that
Investors aren't interesested in your idea but their ROI so there needs to be a clear plan for success, (audience? advetising, follow up products, money allocation,)
Great video, 10 ideal customers in your network, 1 micro influencer,
Debt should go into scaling inventory, not advertising
Need a team that will mask your weaknesses
Give without the expectation of receiving
1000 followers, 10 personal contact, 1 influencer = 100 sales
Document the process of building your business
If your community is buzzing about something give your take on it. This will engage your audience and attract new ones
For approaching micro influences, heres a peice of content I think your audience wil love. Is there anything that your audicnece is struggling with that I could write about or speak to in order to serve them
Have a VIP list for early access and making some super fans and promoting scarcity and exculsivity (pg, 90/91)
As sales come in make sure to order more inventory aggressively
If your inventory is on back order, tell customer right on the sales page. This info might actual increase sales, showing your popular, let them order now for delayed shipping or get notified when more is in stock. The key is to let them make their own informed choice so your brand isn't tained by a forced decision
Kick starter prferes number of pledges over amount pledged, $1 reward level. Also early bird rewards are a huge hack for exposure, setup early bird rewars that equal your funding goal
Branding is important but you will care more than your customer
Call personally to ask if they liked the product or were having any issues (say i just wanted to make sure you had a 5 star experience)
Don't say hey I hope you liked the product, could you leave us a review. Say Did your oder arrive on time? I just wanted to make sure it got there when it was suppose to. Then say great I just credited $10 to your account for letting us know. Is there anything else we should know about the brand? Or anything you'd want to see in the next release? Thanks for the feedback if you feel like sharing your experience we would love your feedback in the form of an amazon review (not even sure you need to shill the review part)
Don't release products to quickly, give the cusomter time to breath
Don't pay influencers to talk about your product, trust is not passed. But if its good and they like it you can use their reach
Don't try to move customers from one platform to another, just go where they already are
Similarweb.com to find websites and blogs that are impactful. Can enter a big influencer website and get similar
Always give before you ask, easiest way is to give money
What can you offer? Quote them, reference them, offer to share their content or email their content to your list. Ask if you can feature them in your audience. Can we send our product to 25 of your people on us?
Influencer is good if they are a genuine and excited user
Influenceer world into your world via email list
When a influencer talks about you, make sure to make them look good. Interact with the comments, thank them pubicly, send care package to them. Also screen shot it so it can possibly become a future add

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12 Months to 1 Million

Ryan Daniel Moran