A great summary of how marketing is working in a general regard, especially online

Sales funneled secrets

after their purchase
special one time offer upsell
leads or sales needed? You need this
what is a sales funnel
- confused mind says no
- most website are basically brochures
- funnel is different, each page has only 1 call to action, help them find the exact thing they're looking for, upsale on minor thing they definitely want
- less confusion for customer
- more money for owner
secret formula
- 4 questions
- who is dream customer
- where are they congregating
- what is the bait to attract them
- unique result for them (other things to help get the result further) Secret number #1, the secret formula
know who you want to serve
- who is your dream client
- what are they passionate about
- What are their goals
- Their dreams
- offers that I would create that would attract only them
- make personas (male and female)
- find an actual picture to represent them and have it up in your office
don't just want to teach
- I want to teach these kinds of people who need to learn these things which I want to teach
be niche, is your dream customer someone like you?
where do your people congregate?
- internet is a much bigger watering hole
- podcasts
- website
- forum message boards
- FB
- Insta
- blogs
- YouTube
what's is the bait to grab them and their attention, then story, then offer
- use terms for your dream customer
unique result or value to give them

Secret 2, hook, story, offer

increase value soo much that it seems like a great deal for what it's worth
in the next 10 minutes someone will be willing to give me at least 100K for this phone
then stories about what's on the phone to increase value
offer, phone for x Dollars as an auction
always is one of these that's the issue
offer
- categories
  - physical product
  - Info product (authors, speakers, courses)
  - Service
- you're selling a commodity, someone can get the same thing some where else
- increase perceived value, show everything inside
- Make it unique
- Make total value 10x more than the price
- price resistance is an issue of you not generating enough value
- creating offer, try to figure out what you could include to make them more successful
- non-negotiables? What are you super not letting people do
- examples
  - baby sitting
  - what can you add? How can you be different?
    - dish washing?
    - no video games and bring physically active games instead?
    - help with homework?.
    - in bed and asleep?
    - take pictures of kids doing cute things
- click here to see a video of how to do blank
- send me your email for a free copy of blank
- every ad or email will have an offer
- brain storm
  - elements to add to current product
  - create irresistible offer
  - more increased value in offer
story selling
- story behind why you're uniquely qualified?
- or how you created or why etc?
hook
- headlines, attention grabbers, to tell stories
- Pattern interupts
- throw out lots of hooks to start seeing what works and what's working
result
- big result you're trying to get for them Secret 3 the value added
bait, free teeth cleaning, value, cleans teeth, notices yellowing and shifting teeth, offer solutions, whitening and Invisalign / retainers, gets more money for more services
value added mission statement
- main goal or result you're trying to get for the customer
- we help who, to do result, through opportunity / processes
value ladder
- offer low cost or free content that provides results
- build trust and have people move up to continue getting your larger offers that require more trust
- value and price, more value and more price gradually
- adding products to value ladder, front and back. Don't just sell one thing
- need a sexy front end offer, (not just chiropractor adjustment, but massage, pills, DVD etc.)
- on the front end ex cuff links
- on the backend ex coaching, live events
- think of higher and higher levels of service, no end to what you can price and value add
- different type of funnel for different price steps of ladder
  - first tier, free offers, lead funnels, to become leads
  - lower price, unboxing, 1 - 100
  - 100 - 2000, presentation
  - 2000 - 1 mill (get on the phone)
- you don't need the value ladder finished to start company, pick an offer in the latter 2, and just get that one. Not allowed to create the next funnel or ladder step, until you get 1 million in gross sales
- focus on 1 tier, not all at once

The attractive character

your personality must be attractive, that your market will be attracted too
talk about sports, get sports head, talk about family, get mothers and fathers
they need to know that you've been where they are now
- become vulnerable and share the journey
- it's good
- you'll get tired of sharing before market does
- parables, or short story, to make things stick
attractive characters share their flaws
- people with flaws are relatable
attractive characters harness the power of polarity. Neutral is boring, be polarizing and take your stance.
typically one of the following types
- leader - one place to another, you lead them, you have achieved it and you can help others
- adventurer - curious and bring back answer and give it to them
- reporter - go and discover the truth and share
- reluctant hero - doesn't want to be extroverted but feel obligated to share
stories
- loss and redemption stories
- us vs them (polarizing)
- Before and after
- amazing discovery
- secret telling

funnel hacking

models what's already successful, with funnels in your chosen market
if you want to succeed, model people who have already succeeded
don't copy content, copy structure
- model their framework
- copy their site structure and heading structure, other things
look for them in these places
- direct competitors - same target audience, same general solutok space
- indirect competitors - same audience
- anyone using the same type of funnel
identify 10 or more, purchase their product as a customer, and see their process
- try to find adds,
- Note hooks, offers and stories
- where it takes you take note, again write hooks, stories, offers
- do again at every step
- do it for a lot of funnels
- this is the baseline that yo need to be at
what can you do better for each piece

7 phases of a funnel

1 thing per step
pre frame,
- framing and setup for when you're going to your funnel
- site that says You're great vs not so much to getting to your sight changes perception
- don't let MC's introduce you, introduce yourself
determine traffic temperature
- 3 levels
- Hot
  - if your prospect is aware of your product and is aware it can satisfy his desire
  - You're headline starts with the product
  - lead and followers
- Warm
  - if he is not aware of product but only of desire itself
  - headline starts with desire
  - don't know who you are, subscribers of people who are in your market. Another solution to yours
- Cold
  - if he is not yet aware of what he seems but only aware of general problem
  - start with problem
  - capture and warm up
- possibly 3 different landing pages based on this
- need to figure out where they are
pre frame bridge (to capture and warm)
- ad, video, email, article
- hot bridge -> short, they know like and trust you already
- warm bridge -> video, where they are to where you want them to be, gives them context to why they need your stuff
- cold bridge -> help them know they have a problem. Ad as a preframe, bridge page before landing page, to help edu to appreciate your offer
hot emails list, remind them and they purchase again
- warm list, people who suffer from x where they congregate simply by informing them of solution to problem
- ads to people who don't know they have specific kind of problem. Language is broader (specific terms are confusing when people don't know they have them). Intro / define things
- cold traffic bridge to warm up traffic
- match your temperature
qualified subscribers
- try to get emails, free info for their email, if you can't get an email they won't buy anyways
qualified buyers
- find out who among them is a buyer of the emails
- make offer right away
- free or $7 - $10 range
- list of buyers
identify hyperactive buyers
- dream customer
- willing to pay to solve problems now
- identify people who are desperate for help and willing to spend for it
- up sells and cross sells in the funnel
- willing to spend more money on marketing to these people
age and ascend the relationship
- move them up the value ladder
- use your attractive character to build relationship
change the selling environment
- for high ticket change environment
- Direct mail, over the phone, live event
funnels in the back end
- sell concept, but have to make appointment to buy,
- ergo seller has opportunity to customize offer to needs
- more likely to listen
- ability to overcome objections

follow up funnel

2 types of messages
- stop opera sequences,
- daily Seinfeld emails
types of traffic that you own
- best kind, email, messenger, and customer lists
- Can send out, immediately to get traffic, no new marketing costs
also traffic you control and traffic you earn, concert to own
control traffic
- when you have the ability to tell it where to go
- paid ads, google, affiliate, Facebook
- always send to squeeze page (squeezes email out of them, so now you own them. 1 option, give email or leave)
traffic you earn
- in a podcast interview
- heard about you randomly
- someone mentions your work as cool
- convert to traffic you own (funnel hub -> all they can really do is convert to traffic you own)
soap opera sequences
- quickly build bond between you and attractive character (email)
- hook them with an open story line
- continuous storyline with no conclusions
- if you relate to characters you want to know what's happening
- ex
  - set the stage, expert chapter 1 of 5, my goal here is to give you better info for free than most people pay for that way you'll treat them like they're paid. I'm going to send you one of our best products for free, but only if you open that next email
  - email 2, high drama, start stories with high drama in the middle, then go back with backstory and how you got there.
    - wall, getting stuck and how you found answers
    - but don't actually say answers leave it open, for email 3
  - email 3
    - epiphany, I realize I needed x and that's when I found y
  - email 4, hidden benefits
    - when they purchase product (hidden extra benefits)
  - email 5, urgency and CTA, last call
    - urgency, light a little fire to make them take action right away, small push to get some people
    - urgency needs to be real (fake urgency backfires)
    - you're taking video offline forever, only x number seats left in your webinar
    - why you might run out
    - coupon, or sale for urgency
- emails should be easy to read and fast to scan
- daily sienfield emails
  - 90% entertainment and fun 10% info
  - daily is best
  - hook, story, offer
  - episode -> what happened today, goal to back into one of the funnels
  - epiphany ->
  - edu style -> check list, how to, FAQ, funnel back
  - ex

Section 2 the funnels in the value ladder

Front end funnels

not popup add but popup page, squeeze page
- good enough offer, it happens
lead squeeze funnels
- get people to join your list
squeeze, email for free value, if you like free value -> up sale to value ladder
lead magnet, something that gives real value for free (ebook, coupon, counter, video, membership site), something they truly want
hook
- headline as hook, create curiosity
story, sub headline
- very short on squeeze page, don't want to distract from offer
thank you page, page number 2
- squeeze, got email, now provide value

Secret number 9, survey funnels

quiz for people who wanted to add serves to their serve
answer question to get answer you care about,
enter email below to get video of how to solve your number one killer
offer -> take this short quiz and I will help you figure out blank
- one question that really matters, bucket question
- often buried a bit deeper
- general structure
  - self identify (gender question)
  - self identify based on subject
  - self declared level skill
  - Self declare biggest blocker
  - educate and identify (based on biggest blocker, become more specific)
  - surprise / random curiosity based question
- page 2 squeeze page
  - calculating popup, that explains results are being calculated
  - see case study relevant to their specific path, (email them)
- results page
  - case study, offer, results and impacts

Summit funnels

free virtual summit
Partner with others,
contact and interview people for your summit (networking)
how they work
- invitations,
- Colleague in the niche, who has people on their list that you want
- 30 people ideally
- interviews, pre record those interview (which will be viewable later on)
- promotion, everyone promotes
- collect emails and sell products
- registration page
  - get their email in exchange for ability to watch
  - name, topic, dates,
  - also info about each speaker
- page 2, special offer
  - order form, registration confirmation, all access pass offer (video and text), order form
  - membership area where they have info forever instead of only live
  - Bonus materials related to summit
  - low in price 100 or less
- Page 3, broadcast pages
  - shared by email
  - interviews are pre recorded
  - but only shared out
  - timer for how much time left to watch 24 hr recommended
  - summit for 3 or 4 days is good
  - can promote access pass after
  - Can do affiliate cuts for sales of access pass

Unboxing funnels

Offer over product
- 100 - 2000 price, usually presentation funnel (do a presentation to talk about the value proposition here)
unboxing funnel
- sell peice meal
free plus shipping funnels
- split off one of the best parts of your product and offer it for free and then upsell on your larger offer
- this works better than a larger offer
- already have their card out for the shipping fee
- yes to small thing, then yes to others is bigger
- if you give it away for just free, it's harder to know who your actual buyers are
- low ticket to start moving up
order form bump
- 2 up sells (not more) sweet spot
- small check box on order form, after credit card info entered but before submitting
- offers low price item to add with one click
- not seen as an upsell
average Cart value
- cost per acquisition (cost to aquire new customer) (CPA)
  - cost per sale in terms of ad money spent
- average Cart value (revenue per customer) (ACV)
- if CPA is 20 and ACV 100 profit is 80
- if CPA is bigger than ACV funnel isn't working and now back got he drawing board

Book funnels

works for any free plus shipping style
also or CD or DVD
sales page layout
information upscales should be about different information, next info problem not more of the same

Cart funnels

a confused mind always says no
Don't offer to many products to be overwhelming
pick the sexiest thing as the front end thing
bundle best selling product with some free stuff of lesser selling products
demo for physical products (hook, story and offer)
where ship, second step for credit card info
increase quantity checkbox upsell
rush shipping, option or
for cart funnel, sell more of the thing but for cheaper
the no should be (no I don't want to pass on this great off)
next logical thing
thank you page, let them know what to expect next, arrival dates, etc. also direct them to your other funnels offer wall

Challenge funnels

like weight loss challenge
designing the challenge
- 14 - 30 days
- closed FB group, can be achieved and they know how to use
- live video (urgency to show up)
  - community, it's an event
- at the end you can offer an upsale for next up ladder
sales page, x result in y days
- clear hooks simple and believable
- dependent on
  - clarity of promise
  - belief of challenge to accomplish
  - credibility of expert
- story should be short and compelling
- path, topics covered
- prizes,
- stack, recap of everything they get when they purchase
- get testimonials (screen shots of social media profiles)
- order bump, enhances challenge experience, audio book, templates, supplemental workbooks
- upsale, accountability coach, physical journal and workbook. Mail you everything you need simple tools
thank you page
- thanks and how to access materials, if stuff shipped how and when

Presentation funnel

video sales letter funnels 20 - 30 minutes, up to 100
webinar funnel 60 to 120 minute presentation, price between 100 and 2000, best solution is to use longer form
product launch (dripped over multiple days or weeks), 100 - 2000
- build anticipation for release

Video sales letter funnels

sales page
- order form is not at top
- all focus on making people watch the video
- star story solution script
- video spoiler box below (4 things they will learn in the presentation)
- upsell pages (like book and cart funnels)
- thank you page (like others)

Webinar funnels

normal live before automated
registration page
- hook, curiosity base headline most
- raise questions but give no answers,
- give them registration stuff
- Soap opera sequence
thank you page
- build relationships nudge thyme to show up
- explain who, what, why, how
- low cost funnel push (to help them prepare for the webinar), should compliment not canabilize
webinar video itself
order form page
- CTA
- Recap offer and let them purchase
replay page
- 48 - 72 hours before it's taken down
- emails to push them to the page
automated webinar

product launch funnels

warm or hot traffic
sales letter but broken into a series of videos
page 1, free workshop page
video pages
- new ones have a lock, previous are red with a play button
videos
- Wow and how
- Transformational education
- External forces
- offer video and order form

Backend phone funnels

for phones or live events, you can controll the environment
application funnels, they have to apply and you call them

application funnels

get your list, an application, for a high ticket coaching workshop
Page 1, success story (can be you to start)
- show process but now the how
- Get an email to follow up if they don't finish to find why
page 2, application page
- revenue qualifier (able to buy not ready to buy)
- what does success mean to you (make sure you can make them happy)
- why would you be a good fit for the group
- how can you contribute to the group
Homework page
- build connection with the attractive character
- home work, read something and some such to prepare and indoctrinate

funnel scripts

video of pitch to sell all the time

curiosity base headline scripts

idea is to make them curious / get them to want to take the next step in your process
question headlines
- questions about what they want or what they want to avoid
  - what if you could "desire" with out pain
  - worried about "pain"?
  - Isn't it time you stopped struggling with "pain"
  - isnt it time you stopped struggling with "pain"
  - are you getting enough "desire"
each kind of traffic (cold, hot and warm) needs their own landing page with its own headline
- hot (can mention name or product name)
  - watch this free video to learn how (product) give you an unfair advantage with (main topic)
  - discord how (product) gives you the secret to (big result) without (pain)
- warm headlines (talk about pay off or benefit)
  - see how easily you can (big result) without (pain)
  - the truth about how to (big result) and avoid pain
- cold (use the problem to hook them in )
  - don't let (pain) stop you
  - you can laugh at (main topics) problems if you follow this plan
curiosity headlines
- you can laugh at (main topic) worries if you follow this plan
- imagine (desire) in juts 30 minutes
- you may be sabotaging your (main topic) success and you don't even know it
- here's what (enemy) doesn't want you to know about (main topic)
general rules
- clear desire they want to satisfy
- Pressing problem to solve
- nagging or intense pain they want to avoid
modify your headline (if you aren't making sales)
- how to gain a positively unfair advantage in sales and in life
- should be about them not you
- use proven scripts

who what why how script

who are you? (For colder, intro self quickly)
What do you have (quickly hook them with what you have)
why do they need it (problem, adgitate, solve)
how to get?
if there is a catch let them know what it is or why there isn't one
Scarcity or urgency
Guarantee
recap (remind them what they're getting and why)

star story solution script

for low ticket (under 100)
star
- pattern interrupt or hook
- core desire questions
  - ever wanted to work from home?
- agitate past failures
- big promise
  - the one thing you can deliver on
- introduce star (attractive character )
attractive character story
- start with high drama (then go back and explain details)
- how did you get there
- need to hit a wall and get stuck and that's the target audience
identify the problem
- why your attractive character was stuck
- probably also target audience
epiphany or change is mindset
- first thing you tried, but didn't work because
- until finally, x works
- need to address and say how the deck is stacked against them
- they need to know it isn't their fault
- common enemy that's who to blame for lack of abilities and growth
- case studies
- hidden benefits
solution
- introduce the offer
- pain to create (cost $ and time)
- Share contrast of pain and cost vs the ease they get instead
- share speed (how much time saving)
so you can benefits
- feature followed by so you can... (Shows benefits)
- burns fat while you sleep so you can feel your best daily
- grows your emails list while you sleep, so you an focus on running your business
social proof
- other people have used successfully
make the offer and build value
- tell them what they will get
Price anchor
- should be 10x of what's in the offer, if not add more to offer
- total value is blank
if all
- if all this did was blank would it be worth it
- if all this did was give you your dream job would it be worth it
price drop
- I'm not gonna charge you the price this is worth
- I'm not gonna charge you the price you were thinking
- I'm gonna charge you x
guarantee
- make them a guarantee, 30 day money back guarantee
urgency and scarcity
- must act now because x
just imagine what life will be like after you get these results
CTA (tell them what to do to make a purchase and what will happen next)
post selling
- make them feel left behind if they don't hurry
- explain what will happen after
close with reminder
- you're going to get

OTO script

one time offer
upsell doesn't need to re affirm the reason to buy, they are already sold on this
info product -> next step of info
product -> extra for less
tell them they're smart for ordering this and why
question, next or more (next step or more at a discount).
- now that you have blank, many people ask me about blank
- How would you like more of x at a discount
exclusivity
- special one time offer just for you
imagine what they can get outcome / desire
Guarantee
each cool thing they will also get for free
- blank worth blank for free
truly one time offer
- sale
testimonials

perfect webinar script

intro
- hook fast and get attention
- big promise (ruler)
- hook to end (make them stay to the end, link transcript, promise to do or show something funny, free give away)
- Command attention (ask them to turn off their phones)
- qualify self (let them know why you are able to speak on this topic, here's my story )
- future pace (imagination exercise, what life they will have after they know your stuff)
content
- goal is to break false beliefs
- teaches what not the how
- your vehicle
- the one thing you want them to understand
  - secrets that tie back in 3 typically
- false beliefs about vehicle, themselves, things outside their control
- 3 secrets to break beliefs above
- story about what you used to belief but now you don't
the stack
- transition
- simply say, let me ask You a question
- can I spend 10 minutes going over a very special offer I implement blank
- move onto how it will help people
- the last thing you show them is the only thing they remember
- stack slide - has everything you're offering.
  - each slide stacks, 1 thing on slides, 2 things a and b, then 3 abc
- if all statements again
  - towards pleasure,
  - away from pain
- stack value price, retail price, special offer price
- call to action how to purchase

product launch script

webinar in 4 videos
wow and how
- hook and excited
- intro new opportunity
- New vehicle
- kill false beliefs, by telling origin story
- Case studies and testimonials
- What you did, product is the how
- hook them to get excited about 2
transformation
- goal to visualize self doing it
- over the shoulder coaching
- demonstration, or proof of results
- your framework or system, teach the what not the how
- framework proof, social proof, testimonial but in more depth example
- hook to video 3, encourage comments
external forces
- break external road blocks and beliefs
- help them visualize what will be different if blank, how would you be different if blank
- what goes wrong / what do people worry about. How can I fix that
- hint to offer
the offer
- recap the what, and intro to offer.
- Each element and stack slide
- speaking to emotional side
- here's what it will do for you, benefits
- plug in urgency and scarcity Back end phone funnels scripts 4 question close script
high ticket 2k to 8k in price
avoid small talk and rambling
you take initiative, I have 4 question, depending on how well you answer and how much we like each other we'll move on, sound good
question 1
- imagine you and I start working together today
- 1 year from now, what would have had to happen to be successful and have this feeling like the best decision you've ever made. Professionally and personally
  - trying to get them to describe their external and internal desires
  - if they can't answer you don't want to work with them bc, they will never be satisfied.
  - ask follow up question, why, why, why. Get to values and beliefs
- why don't you have what you want
  - looking for obstacles and objections
  - blaming other people is bad, you want people who take responsibility for their own actions (I over others)
- what resources talents or skills are you not using to try and achieve your goals
  - give them some time and keep asking what else until they run out of ideas
- review step
  - you want blank because blanks, you haven't been able to achieve it because blank and blank. Last looks like you have these resources that you haven't leveraged yet right?
  - how much better do you think blank would be if you could eliminate those obstacles and leverage those resources
- do you want me to help you achieve your goals
  - great, my fee is blank, for that you will get blank
  - I can transfer you over to my financial assistant right now to take care of that.
  - sometimes will not sign on because they don't have the money -> either offer a payment plan or help them find it. Setter and closer scripts
interview prospect
Setter gathers basic into, identifies pain and goals
closer calls back magnifies pain, get prospect to sell themselves, provides solution.
setter
- where they are right now and how they feel about that
- Hopes and dreams, what do you want and more importantly why
- buy based on emotions then validate later with logic
- prompt with questions to hook in with emotions
- "what's holding you back"
  - no knowledge ()
  - time (don't know how to do it in 5 hrs a week)
  - money (don't know how to use other peoples)
- if you knew how to build a business in 5 hrs a week, would you do it?
- sold themselves
- need to understand emotional hot buttons and they need to get the target to admit to some kind of ignorance
- pivotal question
  - if you could work 1 on 1 with some great person do you think you would be successful? Why?
  - selling self on why it would be a good match with reasons you couldn't even consider
  - repeat and confirm their beliefs
  - why do you think you would be a good prospect for this program? Says they're not an expert turn over to closer
  - where you are financially and professionally, to know if you're a good fit to move on
  - age, martial status, spouse of financial partner in business (get them on the phone right now),
  - min time commitment
  - Are you coachable, why?
  - people who are quick decision makers and willing to comitt today
  - anything that would hold you back from committing today
closer
- why are you serious
- what's holding you back
- 6 months, 1 year, 5 year where will you be
- if you got to do this how would it make a difference in your life
- yes or no, committed to or not
- find why or not, otherwise should be all yes
- time, blank hrs per week
- Decision making, opportunities don't wait around, anything holding back
- investment commitment, of the program does what it promises, is there anything preventing or hold you back from spending it on the program
- knowledge and teachability
- what's included Building your funnels
Click funnels
- Software funnel solution app (theirs that they want you to use to make your own funnels)
- choose type of funnel
  - price
  - 0 front end funnels
  - 1 - 100, unboxing
  - 100 - 2k presentation
  - 2k+ backend phone
- pages needed, hooks, stories, offer, price,
- build on paper first. Then do stuff on click funnels after
- if not working look at changing, hook, sorry and offer.
- follow up funnels (subscribers or buyers)
funnel stacking
- focus on fundamentals over flash
- choose just 1 funnel for each step of your value ladder
  - most value from
  - book funnel
  - high ticket funnel
  - webinar funnel
- send up the ladder
- done on pages and follow up funnels
- placing first page of you next funnel on last page of your previous funnel
- use funnel stacking because fast movers will want the next thing now and if you don't give it someone else will
- make your first funnel and go scale that first, make 1 million, then come back and make a second and link
funnel audibles
- you need to iterate. Expect to fail, review and learn and practice and go again.
- need to see where things fail and then fix. Usually fail the first time.
- data then fixes
  - number of ad clicks, money spent per click, how many people joined the list, what % bought product, did anyone buy the upsell,
  - After seeing this data we can see what changes need to be made
- 1 properly exploited idea, is life changing
  - complexity is not your friend in the funnel game
  - makes it impossible to trouble shoot and bug find
  - 3 - 5 pages with one good soap opera sequence
  - quick build and to market fast
    - most entrepreneurs fail, because they run out of time or money to get idea to market
  - can spend a few hours and have something to start sending traffic to
  - start getting traffic, start by investing the amount 1 conversion would make you (total of all up sells)
    - goal is to break even and learn
    - FB or Google ads or whatever makes sense. Usually takes a few days to a week.
    - then see and tweak
  - look at the numbers, make some changes, repeat, repeat.
  - Go through 3 or 4 times typically before you get a winner
  - CPA, cost per acquisition (very important)
  - ACV, average Cart value (also very important)
- funnel audibles
  - make it better no matter how it's doing
  - give yourself a raise
  - ACV audibles
    - bench marks
    - front end lead funnels >20%
    - 2 form order form opt ins > 10%
    - book for cart funnel sales > 1 - 5 %
    - order form bump conversions >20%
    - presentation funnel
  - if CPA is high usually it's an ads issue
    - lots of ads created
    - turn over for ads is about 2 weeks
    - cut your losers fast, and scale your winners for as long as you can
    - Max a few weeks typically
  - hook story offer
    - it's one of these that's the issue

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Dotcom Secrets

Russell Brunson

The attractive character

funnel hacking

7 phases of a funnel

follow up funnel

Front end funnels

Secret number 9, survey funnels

Summit funnels

Unboxing funnels

Book funnels

Cart funnels

Challenge funnels

Presentation funnel

Video sales letter funnels

Webinar funnels

product launch funnels

Backend phone funnels

application funnels

funnel scripts

curiosity base headline scripts

who what why how script

star story solution script

OTO script

perfect webinar script

product launch script