Explains how to leverage social media to build a personal brand / business. Good

Can start with something small, like a free event on a college campus
Earn money while doing what you love philosophy
Can make a separate virtual assistanet email to negatiate prices under a different persona
What matters, intent, authenticity, passion, patience, speed, work and attention
Intent: the Why, Share knowledge? Help others? Build legacy? Help self and family? Creative outlet? Community?
People can smell rotten intent, tend to have a cmmitment to service, desire to provide value and love of teaching
Inspired to create a product or give information after not finding it for themselves
Give for free
Authenticity: be you and stick to it, be honest and not fake (choose brand partnerships carefully, choose based on your audience)
Passion: Passion helps when you aren't making much money which will be a long time up front. Helps quality of content
specific information / expertise, thats very niche (like making guitar petals), give info away for free, then consolidate in Ebook and make DIY kits for people
Eventually outsource the stuff you're bad at
Storytell, go deep not wide
Speed: We gravitate towards things that allow us to live life more efficiently and do work faster
Do thing more quickly, mistakes and then learning is good
Work: no time for leisure if you really wanna crush it (if you don't wanna get super duper big then not as true), don't complain if you're not putting in the hours
Attention: Trends, controversies, what are customers talking about, where is attention shifting. Don't become so comfortable on one platform that you neglect others, also don't cling to your favorite when its become ineffective or overpriced. Keep experimenting
People have a different mindset when they go to different platforms, twitter news, FB catching up with friends,
Pillar content, then break into smaller more tailored bits for other platforms
Great Content = passion + expertise
Constantly learn and provide info and insight that is hard to find else where, and be unique and memorable
Can document learning as your content
Put your stuff up and see what the market thinks of it. Change it up and try again, take risks and learn,
Don't fake it, else you end up only with the worst and most useless customers (its not okay to be manipulative, it is okay to be a novice)
All reasons to no do, boil down to fear
Fear of failure: afraid of being judged by people whose opinions mean someting to them, if its your mom tell her respectfully you want her love but not her oppinoin, you have to let yourself be the sole judge and jury
Fear of wasting Time: afraid of wasting time even when their time isn't valuble, downtime binging tv or video games? Could be doing something more fulfulling and building something
Fear of seeming vain: accused of glorifying narcissism, everyone looks like an Ass when they're trying something new. Everyon's an ass until they're a pioneer
Unique information, publish an ebook and sold after publishing a bunch of web content for learning a very specific niche exam.
Hop on the phone and message a negative review person to get feedback, took the time and cared enough to reach out and cared to see what he could do to impove.
First things first, ake a FB business page
Breakthrough opprotunities via, smart use of hashtags or direct messaging and reaching out to people directly and offering something of value n return for their attention (both involve a super long grind)
Would be totally normal to hand someone business card at end of the night and just be like, hey checkout my website and maybe we can work together sometime
If you do it right you're genuinely trying to be helpful and recognize a hole in your business and had knowledge and skill to fix it,
When you can't offer exposure or moeny you can offer knowledge and skill. But also be creative about this, offer pizza if you own a pizza shop or whatever your trade is in this context. Offer some free graphic design work or customer filters or whatever
Musically -> tiktok: try all new social media platforms and figure them out
Use hashtags, make great content based on current trends via the discover page
Snapchat: when the normals (non-tech and non-business) start spending a lot of time somewhere, pay attention. Fufills the you don't want to hang out where you mom hangs out and you want to lock your room
Business is 2 sets of people - conversion based sales and branding/marketing, short and long term players respecgtively
Document what you do along with the benefits for others, show your personality
Engage with your cusomters by giving away product for the best new name for a thing
Learn by googling, how to do x like how to draw dinosaurs, then how to do angry eyes and figure it out and use snap chat to post cute dumb drawings
Twitter: latest news or pop culture event,
Listen, react and high jack, if you're trying to come up in that industry you kinda need to go find hashtags and mentions of a thing and then comment on alllll of it and repeat every day for a long long time
Retweet for instant awareness idea,
You're always just one comment away from getting notices so the more you put out the better
Youtube: when your documenting and not creating you're allowed to learn as you go. You don't have to be an expert (yet), or successful (yet), The only thing you really do have to do is make the road to getting there interesting
Don't every decide for yourself that videos about you or the things you like won't be compelling to anyone, let the market decide
Youtube best practices, video potimization, titles (moajority of title viewable on mobile? title short concise, emotionally driven, keyword optimized),
channel optimization, banner, about section, playlists, PG (201)
Facebook: Creative flexability (blog posts, pictures, videos, music, all work)
Collaberate, do searches and find relevant pages and creators, make them incredible offers that makes it wort their while to share your original content. Share your cool product with them and their page if it helps them
Never ask for anything until you've given twice as much or more
Instagram: PG (225) search for relevant hashtags to your niche or product / business, investigate linked sites, message them explaining what drew you in and why you love their work, and how you can provide them value through your product or service (only a fraction will respond but thats enough)
^ can also reach out to people to send coupons and such
Commit to delivering free valuble consistent contet, build an audience, then engage and ask them one on one what they're struggling with and whats challeneging and painful and you listen, eventually you prodvide a product or service to help and they already ahve rappor

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Crushing It!

Gary Vaynerchuk